Piccanell

If snus is an old Swedish tradition, Piccanell is the classic – a smokeless tobacco that dates back to the 17th century. The name has always been associated with spun tobacco, and to this day we follow in the footsteps of this tradition. Piccanell is made from carefully selected tobacco that is processed, flavoured and spun by hand in Arvika/Sweden. The spun strands are then cut into small pieces of tobacco – and used in the same way as snus.

Swedish Match is a global Group with a broad offering of market-leading brands in niche tobacco products (e.g. snus, chewing tobacco, cigars and pipe tobacco), lighters and matches. Swedish Match products are sold in well over 140 countries. The wide range of brands and products in the Swedish Match snus portfolio shows not only our dedication to 200 years of tradition, but also our effort to continually develop snus to meet growing demands from consumers and authorities.